10 June 2014, Warsaw – RTB House, an international tech company specializing in retargeting, real-time bidding, and display advertising, is expanding to Greece. Maciek Mikołajczak, business development director CEE, is responsible for all business strategies, partnerships, and sales activities in this country.
Greece is now the 31st European market where RTB House offers solutions based on personalized retargeting, a highly effective advertising technology that allows to re-engage customers by showing ads tailored to their individual shopping needs or web browsing history. The whole ad space is purchased in real time with RTB (Real-Time Bidding) which means advertisers can purchase single ad views and display them to a high-potential buyer, precisely during the period when they are in the decision-making process.
Maciek Mikołajczak, business development director CEE, emphasizes, “Greece is very promising business-wise. With our flexible approach and proprietary technology, we can effectively run advertising campaigns for both affiliate networks and direct clients operating in this country. We are sure that the experience and expertise with dozens of foreign markets will allow us to successfully implement the service in Greece.”
RTB House specializes in retargeting and display advertising with the e-commerce sector, manufacturers, top advertising agencies, global affiliate networks and media houses on 31 markets. The company is currently running nearly 650 campaigns and has access to international ad networks including: DoubleClick, Yahoo’s Right Media, Rubicon and PubMatic.