Warsaw, 29 October 2021 – RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate NapoleonCat’s growth, bringing more value to its existing and potential clients. NapoleonCat is the second company RTB House invested in this year, following the acquisition of WhitePress. NapoleonCat’s management board remains unchanged. The transaction was made with KnowledgeHub, INventures, and business angels. The financial terms are not disclosed.
NapoleonCat is a SaaS subscription-based social media management platform used by social media marketers and customer service teams in over 60 countries on all continents. It helps businesses improve their customer experience by streamlining and automating communication with consumers across multiple social media platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and Google My Business. With its roots in Poland, NapoleonCat currently focuses on North American SMEs with a particular focus on e-commerce and marketing agencies. Its vision is to provide a multi-channel customer engagement platform for businesses to help them grow effortlessly in the complex ecosystem of digital communication channels.
Grzegorz Berezowski, CEO of NapoleonCat, said, “We’re thrilled to open the next chapter of our journey to become a globally recognized marketing technology provider. The partnership with RTB House will not only provide us with additional capital, but more importantly – will give us access to their network of industry experts across the globe. We believe that those two elements combined will help us accelerate NapoleonCat’s further product development in the space of social customer service and engagement, as well as reaching new markets more effectively. RTB House is one of the fastest-growing technology companies and has been a benchmark for us for a long time. This makes us all the more excited about the future.”
Robert Dyczkowski, CEO of RTB House, said, “Adding NapoleonCat to the portfolio of RTB House products expands our offering in the area of social media communication. The way their team has been conquering the social media management market made a great impression on us. We believe that joining forces will accelerate the path of making NapoleonCat the number one tool in the world for social media management.”
NapoleonCat is a social media customer engagement platform that helps businesses effectively interact with their current and future customers at scale. By integrating multiple social media platforms under one easy-to-use interface and automating tasks, it allows to reach broader audiences and efficiently serve more customers using fewer resources. Established in 2013, NapoleonCat currently serves customers in over 60 countries.
About RTB House
Founded in 2012, RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. RTB House solutions are used by thousands of companies in the e-commerce industry. The company currently runs 3000+ campaigns in over 70 markets.
Advisors to RTB House on the transaction included: Clifford Chance, Paweł Dunalewicz, Tomasz Pelczar.
NapoleonCat and its Shareholders were supported by Rymarz Zdort and Kancelaria Blumski.
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