Last Updated on: 5th July 2022, 09:04 am
One of Europe’s fastest-growing technology companies aims to disrupt market via self-learning smarts, more precise segmentation and dynamic, hyper-targeted creatives.
As RTB House continues its fast global expansion, the U.S. market launch is a key milestone and focal point for the world-class retargeting platform. It currently has more than 1,200 clients in nearly 70 countries including Adidas, Hotels.com, New Balance, Trivago, Sephora and Walmart.com.
“Marketers are constantly trying to squeeze the most they can from shrinking budgets, and they get much better impact and ROI with our deep learning AI platform,” said Gary Burtka, new VP of U.S. operations at RTB House, who previously served as VP of account strategy at Criteo. “We can effectively help marketers achieve their goals at scale because of our advanced technology. Our recommendation system is 41 percent more efficient than the standard machine learning tool.”
RTB House is the first and only ad retargeting company to be powered entirely by deep learning algorithms. Deep learning models high-level abstractions in data, and imitates the workings of the human brain in processing data very fast to create patterns that people use in decision-making. Its world-class retargeting platform, powered by deep-learning AI, currently handles one million requests per second, 10 billion ad views per month and about 3.5 million daily clicks.
With RTB House, large brands are able to deliver ultra-personalized ads based on behavior tied to their search tactics, browsing and basket behavior and other observations within seconds across all devices and at just the right time to improve conversions and boost sales.
“This is a milestone in our history marked by our entry into the world’s largest, most important e-commerce market,” said Daniel Surmacz, COO of RTB House. “Many brands have anticipated our expansion into the U.S. We plan to disrupt and modernize online advertising through our advanced deep learning that no other ad retargeting platform offers today.”
Leading up to today’s U.S. expansion announcement, RTB House has promoted Radoslaw Dobrolecki to president of North America and appointed Gary Burtka as its new VP of U.S. operations. Dobrolecki served as a senior executive at RTB House for more than a year, has been a long-time entrepreneur and was formerly a managing director for otomoto.pl, part of Naspers Limited, global internet and entertainment group. Burtka was previously the VP of account strategy at Criteo (2013-2016) and has served as a director of marketing for various consumer-technology brands in the U.S. from Chicago. He will be based out of its new U.S. hub in the New York City office.
The two senior U.S. executives are tasked with laying the foundation for success for RTB House’s foray into its most important North American market and the continued growth and management of its U.S. employees and expanding client base. RTB House currently employs more than 300 people and serves more than 1,200 clients worldwide across nearly 70 countries in Africa, APAC, Europe, Latin America, the Middle East and North America.
Earlier this month, the company ranked as the eighth fastest-growing company from the tech sector in Europe via the Financial Times’ latest FT1000 list that tracks company revenues in 31 European countries.
