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Using the World Cup and RTB to Promote TV Sales

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Major sporting events are a great time for fans to purchase TV equipment, and for manufacturers, it offers a unique opportunity to create promotions that reach the most willing customers at the right time. The World Cup has just kicked off, so it is a great time to reflect on how it is possible to transform soccer fans’ most important event into a huge opportunity to maximize product interest and brand exposure. Event-driven sales growth has always been a powerful tool for marketers…

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