When you run a business, reaching the right customers with your offers is one of the fundamental requirements for success. All of the uncertainty around whether this will still be possible when Google switches off 3rd party cookies is obviously ...

It’s been a year and a half since Google’s January 2020 announcement, setting up the ambitious goal to have brand new privacy-preserving advertising technologies deployed in 2022 for the developer community to start adopting them in place of third-party cookies.  ...

A cookie is a small piece of data stored on the user’s computer by the web browser while browsing a website. It was designed in the 1990s as a reliable mechanism for websites to remember and record the user’s browsing ...

Google Chrome set an ambitious goal in their January 2020 announcement to have the key privacy-preserving advertising technologies deployed by late 2022 for the developer community to start adopting them. On June 24, Google released an updated timeline for the ...