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5 Creative Ways to Use Real-Time Bidding: From corner shops to e-commerce giants

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In 2014, the digital ad space has seen an explosion of new technologies that are changing the ways in which the e-commerce industry reaches its audience. Real-time bidding (RTB), a technology that enables the buying and selling of individual page views in real time, and personalised retargeting, a model that displays personalised ads to individual users based on their online activity, have proven to be buzzwords among digital ad agencies, large e-commerce sites…

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