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From forecast to action: the adoption of real time bidding in Europe

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Not so long ago, the adoption of Real-time bidding (RTB) by advertisers in Europe seemed to lag behind that in the United States. While advertisers across the Atlantic were enthusiastically starting to use the real-time media purchase model, Europeans seemed less enthusiastic. However, in just over a year, the European market saw the real-time bidding skyrocketing. The year 2014 is not the time to…

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