29 March 2021 – RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, has been named the winner in the 2021 Artificial Intelligence Excellence Awards for its Full Funnel Marketing Solution. The awards, run by the Business Intelligence Group, recognize those organizations and products that bring AI to life and apply it to solve real problems.
The success of RTB House’s Full Funnel Marketing Solution is in addition to other recent awards, including a Gold Stevie in 2020 International Business Awards® and The 2020 MarTech Breakthrough Award.
The solution is driven by Deep Learning algorithms and is built to use first-party data by design, allowing for greater levels of personalization and data privacy. It can recognize each user’s position in the funnel in real-time, helping brands to better understand user purchase intent and target them with more precise recommendations and communication.
“We’re proud to see our Full-Funnel Marketing Solution win yet another prestigious industry award. It is further proof that we have identified the need to calibrate digital marketing solutions to user journeys, and that we have been able to imagine, build, and deliver a solution that answers that need. But we don’t see the recognition as an end point; for RTB House, it is confirmation that we should continue innovating to deliver ever more personalized marketing solutions,” said Daniel Surmacz, COO at RTB House.
Online retailers now understand the importance of contextualized interactions. It is not about replicating in-store experiences online in a one-to-one format; it is about creating more natural interactions through digital channels. As more retailers start to focus on this part of the customer relationship, those that rely only on a hard push to conversion will be left behind.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Programs are judged by business executives with experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
“The role of Artificial Intelligence was already transforming nearly every aspect of our lives and culture before the pandemic,” said Maria Jimenez, chief nominations officer for Business Intelligence Group. It is clear that AI is now a key component of online buying journeys and this is reflected in the choice of RTB House as an award recipient.