Such fertile ground in Home & Garden means lots of competition. One way to differentiate yourself beyond your many rivals is through loyalty-building hyper-personalization in online advertising.

Hyper-personalized ads speak more persuasively to a given shopper’s preferences with technology that instantly scans user behavior and vast product ranges to provide more accurate upselling and cross-selling recommendations.

The key supercharging promo periods with online campaigns is flexibility, flexibility, with in-built granularity.

There’s no longer any boundaries between online and offline, and most purchases don’t happen any longer just in-store. One cohesive and consistent omni-channel experience is no longer the new gold standard; it’s the new norm.

In Home & Garden only the best recommendations fed by the best technology can turn a massive product range into a significant cross-selling advantage in regards to seasonality and promo periods.