home & garden
performance
retail

A Guide to Redecorating Your Digital Home & Garden

In the guide:
  • Trends and challenges shaping Home & Garden
  • Key buyer personas
  • Generating passion with personalized campaigns
  • Leveraging seasonality and promo periods
  • Ensuring a coherent omni-channel experience
  • Expert insights on meeting challenges
  • How Deep Learning can supercharge campaign results
  • Quick redecorating tips for sustained results
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In the guide:
  • Trends and challenges shaping Home & Garden
  • Key buyer personas
  • Generating passion with personalized campaigns
  • Leveraging seasonality and promo periods
  • Ensuring a coherent omni-channel experience
  • Expert insights on meeting challenges
  • How Deep Learning can supercharge campaign results
  • Quick redecorating tips for sustained results
20+
pages about advertising Home & Garden brands
5
industry expert commentaries
4
redecorating tips for Home & Garden organizations
Such fertile ground in Home & Garden means lots of competition. One way to differentiate yourself beyond your many rivals is through loyalty-building hyper-personalization in online advertising.
BOB HOEKSEMA
Senior Account Manager Benelux, RTB House
Hyper-personalized ads speak more persuasively to a given shopper’s preferences with technology that instantly scans user behavior and vast product ranges to provide more accurate upselling and cross-selling recommendations.
GARY BURTKA
Vice President Operations US, RTB House
The key supercharging promo periods with online campaigns is flexibility, flexibility, with in-built granularity.
SOPHIA SCHINDLER
Sales Manager DACH, RTB House
There’s no longer any boundaries between online and offline, and most purchases don’t happen any longer just in-store. One cohesive and consistent omni-channel experience is no longer the new gold standard; it’s the new norm.
SIMON TREWAVAS
Country Manager UKI, RTB House
In Home & Garden only the best recommendations fed by the best technology can turn a massive product range into a significant cross-selling advantage in regards to seasonality and promo periods.
VICTORIA SMITH
Agency Sales Director US, RTB House

 

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