automotive
branding
performance
EMEA Auto Industry Digital Advertising Guide
In the guide:
- New and used vehicle sales
- Merging online and offline activities
- Measuring micro-conversions
- Performance and brand awareness digital ad campaigns
- Overcoming biases with Deep Learning technology
- Top tips for engaging online experiences
- The future of the auto industry
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In the guide:
- New and used vehicle sales
- Merging online and offline activities
- Measuring micro-conversions
- Performance and brand awareness digital ad campaigns
- Overcoming biases with Deep Learning technology
- Top tips for engaging online experiences
- The future of the auto industry
40
pages about advertising auto brands
3
industry expert commentaries
10
online essentials for all car brands
As we start emerging from the worst of the pandemic, there are positive signs for the auto industry. Firstly, people still love their cars. A lack of mobility has not turned people off of their vehicles; it has made them value them even more.
We need to add levels of granularity to ad campaigns in the auto industry so that we can better understand customers and measure the importance of each touchpoint along the buying journey. To do this, we can now measure something called micro-conversions.
We’re seeing the biggest changes in one hundred years. Major manufacturers have pledged to change the status quo. The end of the dominance of petrol and diesel vehicles is now inevitable and this will be one of the defining moments of our times.
