digital advertising
Fashion
The Consumer Habits Reshaping eCommerce
In the guide:
  • Some of North America's most successful retailers share what they see ahead
  • Tips on how to shift offline customers to online
  • Top selling product categories and product categories that didn't perform well in previous years
  • Best practices to drive the Average Order Value up
  • Ways to drive a repeat purchase
  • Valuable information about the patterns of shopper sessions
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In the guide:
  • Some of North America's most successful retailers share what they see ahead
  • Tips on how to shift offline customers to online
  • Top selling product categories and product categories that didn't perform well in previous years
  • Best practices to drive the Average Order Value up
  • Ways to drive a repeat purchase
  • Valuable information about the patterns of shopper sessions
76%
of first-time online shoppers visited sites for 3-5 minutes
$1-5 B
most respondents are at companies with such annual revenues
6
how-tos on shifting offline customers to online
A 360 degree view of what customers are searching for and what they desire is and will continue to strengthen our ability to personalize and meet consumers wherever they are.

COURTNEY GRAYBILL
VP Personalization & Marketing Technology, Kohl’s
Leveraging personalization into search and on-site data is helping drive purchase, and a lot of retailers are starting to move more mid-funnel to bring in users through personalization and video in order to increase brand awareness and drive purchase consideration.
RICH JOHNSON
VP of Sales, RTB House

 

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