RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic guidance to ensure that RTB House continues forward with its fast financial growth and worldwide market expansion.
Baryś has served in various management and board member roles for large organizations since 2008. He has an extensive background in corporate finance, treasury, financial planning and analysis, investor relations, strategic planning and risk management. Baryś joins RTB House from Boryszew S.A., a company listed on the Warsaw Stock Exchange, where he served as chief financial officer and board member. He graduated from the Warsaw School of Economics with a master’s degree in economics.
In 2019, RTB House was honored with a Gold Stevie Award® for “Innovation of the Year” for its Creative Labs’ Social Banners and a Silver Stevie Award® for “Artificial Intelligence/Machine Learning Solution” for its new Snippet Ads offering that was co-developed by its AI Marketing Lab and Creatives Lab for 2019. RTB House also received a Silver Stevie Award® as the
“Most Innovative Company of the Year” (up to 2,500 employees) for 2019 after it received that same recognition for 2018. The company ranked as one of the top 25 fastest-growing companies in Europe’s tech sector within the Financial Times’ FT1000 List for the second year in a row.
“I’m really impressed with the success of RTB House, and I can’t imagine a more exciting time to join the company,” said Baryś. “With deep learning marketing technology solutions that adapt to the needs of customers, RTB House is leading the way in changing the marketing industry. As part of the RTB House team, I’m looking forward to facing new challenges in the industry, and helping make a positive impact.”
About Aleksander Baryś:
Aleksander Baryś, CFO for RTB House, has vast experience in corporate finance, financial planning and analysis, investor relations and strategic planning risk management. He is a member of the ACCA (Association of Chartered Certified Accountants) and the CFA Society Poland. Furthermore, Baryś holds the prestigious title of CFA Chartered Financial Analyst ®, and is a proud council member of the Supervisory Board of Zortrax S.A.
Prior to joining RTB House, Baryś was the financial director and a board member at Boryszew S.A., which is listed on the Warsaw Stock Exchange. Prior to holding that position, from 2009 to 2016, he was associated with the CIECH Group and held the following positions: head of finance and accounting (2009-2014), president of the management board of the Soda Deutschland CIECH Group (2014-2016), group management director of CIECH S.A. and a member of the supervisory boards of CIECH Group companies (2016). In addition, from 2003 to 2008, Baryś was a financial controller for Basell Orlen Polyolefins Sp.z o.o. and deputy director for Unipetrol at PKN ORLEN S.A, part of the PKN ORLEN Capital Group.