RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – continues its overseas expansion. This January the company launched its operations in the UK and Ireland. Robert Geruszczak, an experienced associate of American businesses such as RCI and Apple is responsible for the development of services in that part of Europe.
Great Britain and Ireland are yet another two Western Europe countries, following Austria, Belgium, France, Holland, Germany, Portugal, Switzerland and Italy, where RTB House renders RTB (Real-Time Bidding) personalised retargeting services: a technology which makes it possible to sell or buy individual ad views in real time.
See also: RTB House Reaches Singapore
Daniel Surmacz, Chief Operating Officer at RTB House, points out that the company’s presence on the Isles is a priority. – Since Ireland and Great Britain have high business potential, we are very glad to mark those two on our range map. I am certain that with such an experienced person as Robert is we will soon be talking of our first projects conducted on these markets and another success of ours in this part of Europe – heralds Surmacz.
Geruszczak has been working in IT and advertising industry for over 14 years. So far he has supervised sales teams of RCI on European markets. Moreover, he worked for Apple Inc. for several years, where he was in charge of sales process in German-speaking countries, Italy and the UK. Building sales resources for such innovative services and business development on markets I am familiar with is a fascinating professional challenge. I am particularly happy about the opportunity to take part in establishing a strong international presence of the company – Robert Geruszczak sums up.
RTB House operates in 29 countries in Europe, Asia and North Africa. The company is going to intensify its activities in Scandinavia in the near future.