We are glad to announce a partnership with Segment, the customer data infrastructure company and mobile measurement partner.
The integration between RTB House and Segment helps us to gain further insights about in-app marketing campaigns and makes our marketing solutions even more available for clients and prospects.
“A partnership with Segment gives our clients and prospects, who take advantage of Segment’s infrastructure, the ability to streamline integration with RTB House, and at the same time enables them to get the most out of our state-of-the-art marketing technologies powered entirely by Deep Learning algorithms. This is another integration, next to e.g. AppsFlyer or Adjust, that makes RTB House solutions even more available and easy to use,” said Daniel Pietrzak, In-apps Team Leader at RTB House Inventory Partnerships Team.
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 300 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos and Instacart to some of the world’s largest organizations like Levi’s, Intuit and Meredith. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.