Last Updated on: 13th May 2024, 09:30 am
RTB House, a technology company specializing in retargeting scenarios increases its worldwide footprint in the Middle East and the Africa region (MEA), with a brand new branch in Dubai. The region will be led by Shady Francis who has joined RTB House as Business Development Director.
Despite the digital ad market in the region being smaller than some of its global counterparts, internet usage and mobile saturation has grown rapidly. The represents one of the freshest and highest opportunity markets for growing technology companies like RTB House.
The new Dubai branch will be led by Shady Francis, an experienced manager who joins RTB House as the former Regional Business Development Manager at Vizury. Prior to this role, Shady was responsible for driving sales efforts for Yahoo in the Middle East, Africa and Turkey.
“We all know that today’s business situation in the region is demanding and this is why advertisers have to calculate their budget carefully, searching for products which will give them a possibility to talk to their audience at scale in 1:1 marketing message and predict their clients’ needs. Every dollar spent for promotion has to bring a high and stable return on investment and precisely targeted ads are a great solution for that. I decided to join the company because I observed RTB House activities in other countries and believe that its products along with a flexible pro-client approach and performance-based models of cooperation suit the local market needs just perfectly,” says Shady Francis, RTB House Business Development Director MEA.
RTB House is one of few companies in the world that managed to develop and implement its own technology for purchasing advertisements in the RTB model (real-time bidding) – a solution in which buyers participate in real-time advertising space auctions. The company operates worldwide and runs 850 unique campaigns for global brands in almost 40 markets across Europe, Latin America, Asia and Pacific and now Middle East and Africa. The RTB team is made up of over 150 people: performance marketing experts, analysts, sales and customer care specialists, programmers and others.
See also: RTB House Strengthens Competitive Position in Spain, Portugal, and Benelux
