RTB House is delighted to announce that it has won the award for Best Overall Technology for Programmatic Trading (buy side) at this year’s The Drum Digital Advertising Awards. The category was incredibly competitive with shortlisted companies including Sharethrough, Xandr, Cognitiv and AdTheorent.
The Drum Digital Advertising Awards is an annual awards programme that recognises the best technology and digital media in advertising. Titled ‘RTB House Deep Learning-based AI Solution’ the entry detailed how RTB House is constantly balancing rapid innovation and the introduction of pioneering technologies against the need for clients and partners to have transparent results whilst ensuring that consumers enjoy safe browsing experiences.
“The RTB House AI engine is one of its kind, powered by Deep Learning algorithms and is up to 50% more efficient than standard machine learning AI-based approaches,” commented Daniel Surmacz, COO at RTB House. “The technology is self-driving, customer-focused and results-orientated, designed to respect the needs of Internet users with non-intrusive, privacy-compliant advertising. As a result, marketers can successfully apply a more granular approach regarding the segmentation of their customers while keeping privacy intact. We are delighted that our technology has been recognised by The Drum and we’ve won this coveted award. Congratulations to all involved!”
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