Last Updated on: 29th August 2024, 10:52 am
RTB House announces the launch of SEM House, a digital agency specializing in the planning and execution of search engine marketing services. What sets SEM House apart is its ability not only to create and distribute quality content, but also to develop complete strategies for it, both locally and internationally.
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Priorities: strategy, data, and user intent
The new agency focuses on analysis, strategic planning, and implementation of various digital marketing strategies. Its portfolio includes services such as PPC campaigns, content creation, link building, consulting, and audits.
“At SEM House, we understand that data is the currency of the 21st century. That is why we differentiate our services with a data-driven approach. We are able to plan and execute highly effective campaigns using machine learning. Our reliance on AI, combined with the data we have accumulated over the years, is what makes us special. This is crucial for all aspects of marketing, especially cost optimization,” says Damian Salkowski, consultant at SEM House.
The agency was founded with the understanding that a brand’s online presence and visibility are crucial. Today, success hinges on high-quality content, effective distribution, and a deep understanding of audience intent. SEM House is equipped to deliver all of this to its clients through innovative technologies, proven tools, and expert knowledge.
Trusted technology partners
SEM House is an independent company supported by trusted partners: RTB House, WhitePress®, Senuto, and NapoleonCat. The agency and its clients benefit from the expertise of specialists from all over Europe.
“The establishment of SEM House was a natural step for RTB House in the development of a comprehensive offer in the digital marketing field. In addition to the aforementioned leading companies, what was missing in the Group was an entity that would focus on providing clients with services in the broad area of search engine marketing. At the same time, the agency spun off from RTB House structures has a chance to gain a huge advantage on the market thanks to the technological background and experienced experts working within the Group,” explains Tomasz Biegun, CEO of SEM House.
Research and education
The new brand also intends to pursue an educational mission, identifying the best solutions dedicated to specific areas of online marketing and testing the latest technologies. The first steps of this journey were taken within the AI Marketing Lab, a division of RTB House. Now, SEM House brings these new ideas to the marketing industry, ready to be successfully implemented in business strategies.
„At AI Marketing Lab, we are constantly looking for innovations that can redefine the marketing industry. In fact, the topic of creating audience-focused content and skillfully distributing it through SEM has been with us since the department’s inception. I am glad that the results of our research will be used by the new company in the group. I believe that SEM House is entering the market ready to offer innovative solutions in this area“, Grzegorz Klapkowski, Head of AI Marketing Lab at RTB House, concludes.
