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When Goals Vary, All Clicks Are Not Equal

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Last Updated on: 5th July 2022, 10:19 am

Performance-based solutions are on the rise across e-commerce marketers, and retargeting tools are driving up conversion volumes and bigger ROIs than ever. But how are results actually measured? It is simple when you’re using one tech provider, but gets a little complicated when you implement multiple retargeting strategy.

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