Cookieless World

After Cookies: What Will The Retargeting Journey Look Like For Users?

Woman reading news

In this article, you will learn:

  • How might a privacy-friendly retargeting journey look?
  • What will the user perspective in the future look like?
  • What are the critical steps on the advertiser’s and publisher’s websites?

We observe a confusion on the market regarding how changes to cookies will affect the user experience in retargeting. In this article, we will focus on the user’s perspective, starting the journey from the advertiser’s website through what is happening in the user’s browser, ending on the publisher’s website.

Customer's Journey

The user journey outlined above is an overview of what is expected based on the current state of the Privacy Sandbox. The core of the journey should not change, but the details can still be slightly modified. In case of any updates, we will inform you.

If you have any questions or comments regarding the article, please let us know.

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