Cookieless World

It has been several years since Google first announced that we would be entering a cookieless world, but delivering that reality has proven to be a challenge. The path we’re on has changed significantly, but it still leads to a place where cookies become more scarce and can no longer be used at scale. Businesses that stay informed and adapt to continuously create highly personalized retargeting ads will fare best.

A world less dependent on cookies

Even though other browsers (Firefox, Safari, and Edge) have already limited or completely blocked third-party cookies, Google Chrome’s 60% market share means that its original decision to deprecate cookies—as well as later changes in tactics—is major news for all marketers. We want to make it easier for you to thrive in times of change.

What can you find in this section?

At RTB House, we’ve been closely involved in attempts to develop and deliver solutions that work in a cookieless world; we remain committed to improving user privacy while maintaining ad efficacy. Our platform infrastructure is ready for any and all changes.

This section gathers articles explaining how personalized retargeting will work in the cookie-limited future; media reviews and industry news; and other content, including videos and commentaries from our own experts and from media agencies.

Take a bite out of cookies with us!