Future of advertising

[Video #2] How to Create Personalized Ads without 3rd-party Cookies?

Marketers have long relied on the use of 3rd-party cookies to create personalized ads and rightly so. They’ve been a fundamental route to success for many years now, however, the end is near!

With Google’s announcement that its Chrome browser will no longer accept cookies in the future, those in the industry are now asking themselves the same worrying question – can you create a personalized ad without the use of cookies?

Our experts Laurie da Silva and Richard Johnson are back again for another episode with some savvy information on how exactly we can plan to personalize in a cookieless world.
Watch the 2nd episode now to get an insight into how methods of data monitoring will change and which talks about a new way forward for an individual experience.

It’s sure to be a game changer!

[Full transcription below]

 

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